Photo sharing App

(
2016
)
Company
Cortica AI
Role
Product Designer
The project

WITH is a photo app that uses image recognition to organize photos into albums and stories, allowing sharing with family and friends in private groups with interactive comments.

Background

While at Cortica, I worked on WITH, a project focused on simplifying photo-sharing experience - taking photos is easy, but keeping them organized and sharing them meaningfully often feels like a chore. We wanted to create an experience that would help people connect with their memories—and each other—without the hassle of sorting through endless photos.

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Solution

WITH enhances photo-sharing beyond the usual options by bringing smart organization and meaningful connection into the experience. Rather than simply scrolling through endless photos, users can enjoy a thoughtfully organized library and share memories in a more personal way.

Smart Organization with Story Albums

One of the key goals for WITH was to simplify photo organization, so users could focus on capturing moments rather than managing them. Using image recognition, WITH identifies faces, locations, and themes—like pets, nature, or travel—and automatically groups photos into story albums. This approach transforms scattered snapshots into organized stories, making it easy to revisit and enjoy specific moments, whether it’s a day at the park or a weekend getaway. By turning photos into neatly arranged albums, WITH allows users to find and share memories effortlessly.

Private, Connected Sharing

To make sharing more meaningful, WITH offers private groups where users can invite close friends and family to view and engage with specific albums. This feature goes beyond simply posting photos; it creates a space for connection. Within each group, members can leave comments and reactions, turning shared albums into ongoing conversations.

Takeaways

Working on WITH was an opportunity to bring both simplicity and depth to the photo-sharing experience. The project combined intuitive organization with thoughtful social features, creating a product that streamlines photo management while fostering genuine connections. WITH highlighted how technology, like image recognition, can subtly yet powerfully elevate the user experience.